Philosophy

"What interested me in creating NVEY ECO was the challenge to develop and bring to the world a true certified organic makeup brand that could bring to life the artistry values and styles that I had longed for during my decades in the beauty industry, combined with organic formulas that would nurture and care for my client's skin." Rohan Widdison's bold and insightful approach to makeup and organics led to the launch in 2005 of NVEY ECO. With NVEY ECO Rohan has explored and brought to light the connection and intimacy we have with fashion and nature, uncovering the signature style and techniques of NVEY ECO's Pure Organic Makeup Artistry, that forms the style and direction of the brand. Rohan's transformational approach to makeup and collaboration with artists has challenged the concept of cosmetics and what we believe makeup is, creating a new category for colour - Pure Organic Makeup Artistry.

We were even the first to coin the phrase "Green is the New Black," when we launched in 2005, signalling our simple and focused message of being a brand with an understanding of fashion, artistry and nature. NVEY ECO has been dedicated to organics since the day we launched, and have received awards year after year for producing high performance products, and applauded by beauty editors for challenging and redefining the traditions of colour cosmetics.

NVEY ECO's wide eyed innocence and lustrous textures have come of age, allowing you to create and define your look and style, and embrace our Pure Artistry philosophy every day.